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Canvas
ECO-Friendly alternative to animal & synthetic leather!
SAY NO TO LEATHER TODAY!
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UOB Integration
Integrating UOB's debit card into lifestyle products
NOW CUSTOMISABLE!
The Product
Born as a result of countless hours of deliberation, CARD.INKO is a sustainable enterprise selling a variety of inexpensive 100% canvas cardholders with a customizable twist! SAY NO TO LEATHER TODAY!
Customers will be able to personalize their purchases on the fly with one swipe using our available portable printer, tying in our approach with UOB's Sustainability through Art initiative.
Prototype Demo
Tested on our 100% sustainable canvas cardholders
WE HEAR YOU!
Based on interview results, we concluded that there are still students who use cash. We have decided as we push for a cashless society, we understand that it is a process and a transition.
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Hence, we will also be offering short wallets for youths who wish to make the transition from cash to cashless.
Zipper
Small compartment for some coins & cash
Card Slots
Six card slots available
Inclusivity
Gender-inclusive options available
Strategic Partnership
SP Entrepreneurs Club | Aligning Vision
SP Makerfaire Booth
4 Jan 2023
Publicity Efforts
Jan 2023
Future Working Plans
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2023 and Beyond.
MARKETING & OPERATIONS
Interactive
Activities
In order to engage our customers better, we will include elements of customization and fun when they visit our pop-up store! They could interest themselves in getting a free temporary tattoo, or bring their own canvas items to get them customized with a print of their choice!
1. Complimentary Temporary Tattoos
With our versatile technology, customers may use our printer to imprint any image or text of their choice directly onto their skin! The team has personally tested and can guarantee that the machine is fun and safe to use.
2. Bring-your-own-canvas
From canvas cardholders to tote bags, these items are readily available in the market. All our customers have to do is to bring any canvas item to our store and get an imprint of their choice at a low cost!
3. Promotions and Lucky Draws
Customers may look forward to exciting "Spin-the-Wheel" lucky draws, sustainability-related quizzes, and other promotional items!
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TIMELINE
COMPETITOR ANALYSIS
Melbourne-based company specializing in the production of sustainable bags and wallets in contemporary, yet timeless styles for the modern market
Materials Used:
Sustainable materials (e.g., cactus leather, pineapple leather)
Prices
More than $110
Strengths
Strong sustainability campaign, worldwide shipping, and free delivery to Australian addresses
Weaknesses
Only one physical showroom that requires prior appointments
Japan-based company specializing in bags, wallets, and other accessories with the idea of diligent craftsmanship in all aspects of their business from material selection to design and sewing
Materials Used:
Durable Nylon that is dirtproof and waterproof
Prices
More than $170
Strengths
Provides consumers with many various types of good quality products and is contactable on various social media platforms
Weaknesses
Little to no details on sustainability campaign. Website and operations are mainly based in Japan
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Unsustainable
Sustainable
Affordable
Expensive
Global company specializing in bags, wallets and other accessories with the belief that their business can have a positive impact on the world
Lack of customization in terms of design
Prices
Materials Used:
Strengths
Weaknesses
$50 to $100
Popular with youth and led by a strong sustainability campaign
Cotton, nylon, and recycled fabrics
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STRENGTHS
Customers receive a cardholder when they sign up for UOB’s debit card, allowing seamless integration of the cardholder into their daily lifestyle. Our product can also be customised, where customers design and print on their products. This allows us a fun engagement process while promoting UOB’s brand image of being sustainable and unique.
Successful implementation would let us offer premium sustainable materials in the future, such as apple skin leather and cork. Our solution can be easily automated and scaled. If customers apply for a card, they can purchase a cardholder with their name printed, along with their card. This promotes sustainability alongside UOB's customer relations.
STRENGTHS
Customers receive a cardholder when they sign up for UOB’s debit card, allowing seamless integration of the cardholder into their daily lifestyle. Our product can also be customised, where customers design and print on their products. This allows us a fun engagement process while promoting UOB’s brand image of being sustainable and unique.
OPPORTUNITIES
Successful implementation would let us offer premium sustainable materials in the future, such as apple skin leather and cork. Our solution can be easily automated and scaled. If customers apply for a card in the future, they can buy cardholder with their name printed, along with their card. This improves UOB's customer relations and promotes sustainability.
SWOT
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WEAKNESSES
Customers receive a cardholder when they sign up for UOB’s debit card, allowing seamless integration of the cardholder into their daily lifestyle. Our product also has its own element of customization, where customers design and print on their products. This allows us to engage them in a fun way while promoting UOB’s brand image of being sustainable and unique.
Customers receive a cardholder when they sign up for UOB’s debit card, allowing seamless integration of the cardholder into their daily lifestyle. Our product also has its own element of customization, where customers design and print on their products. This allows us to engage them in a fun way while promoting UOB’s brand image of being sustainable and unique.
Not everyone would need a new wallet or cardholder, which could potentially reduce our audience outreach. Additionally, the quality of the canvas might not be the most ideal due to the restricted budget given.
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THREATS
There are other known competitors in the market. However, in order to give ourselves a competitive edge, we will engage our customers through the element of customization on their wallet or cardholder.