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Interview Results
Based on a sample size of:
6 Interviewees
A comprehensive analysis of our findings from interviews conducted on our target audience (youths studying in SP)
DISTRIBUTION OF TIME SPENT AT FC5
HOW LONG DO OUR INTERVIEWEES SPEND DURING EACH VISIT TO FC5?
On average, the time spent by interviewees at FC5 hovers around 1-2 hours
WHAT TIME DO OUR INTERVIEWEES VISIT FC5?
Our interviewees remarked that they usually visited FC5 after their classes, during their lunch break
INSIGHT
As human traffic in FC5 is greater during lunch hours (11am - 2pm), our operating hours will be tweaked to cater to the increased foot traffic as a result of the lunch crowd
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This will ensure greater operational efficiency by reducing redundant man hours. In essence, the change to our operating hours will be similar to how that of Hangout@UOB's was altered
SHOPPING PREFERENCES
PRE-PURCHASE BEHAVIOR
Extensive research is conducted before purchasing items through looking up reviews and comparing prices across platforms
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BRICK & MORTAR
VS
E-COMMERCE
Interviewees prefer to shop online through e-commerce platforms due to the convenience and greater number of options available
INSIGHT
In order to capture a wider audience, CARD.INKO will open up an online order form to take in orders 24/7 throughout the course of our operations
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Products will include descriptions and specifications to satisfy the target audiences' need for sufficient information before purchasing
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Any reviews received from customers will be displayed on the website to reinforce credibility
SUSTAINABILITY
1
Interviewees possess little to no knowledge of what is canvas and why it is a sustainable alternative to leather/synthetic leathers
2
In general, most interviewees were unaware of the bank's efforts regarding sustainability
3
Interviewees were doing the bare minimum to lead a sustainable lifestyle as they were uncertain of what they could contribute
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INSIGHT
Most interviewees (students) are unaware of the existence of canvas and how it is sustainable, which is further highlighted by their unconsciousness of UOB's sustainability efforts.
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Therefore, we can prepare materials to educate them:
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1. How canvas is a better alternative compared to leather
2. Widen their current understanding of what sustainability is
Additionally, this is in line with the bank's sustainability efforts through education
