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Persona

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Curious Chris

I am a 3rd year Banking & Finance student at Singapore Polytechnic! I want to become financially independent in the future after I graduate from a local university. Although I enjoy playing video games and hanging out with my friends, I always remember to prioritize my schoolwork. I've been hearing a lot recently about the effects of climate change, which worries me. 😔

 

I wonder how I can integrate sustainability into my daily life.

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Goals

  • Wants to go to university

  • Wants to travel the world one day

  • To eventually be financially-savvy 

  • Intends to incorporate sustainability in his lifestyle

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Concerns

  • Does not live a sustainable lifestyle but would like to incorporate sustainability to improve his livelihood 

  • How climate change will affect livelihood 

  • Lives on a budget since he’s still young with no constant stream of income  

  • What will happen to his future if companies and big players do not do something to be more sustainable and greener

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Motivations

  • Be healthy and maintain livelihood 

  • Discounts and offers 

  • Likes the idea of supporting a good cause

  • Making a difference in the world, being the change which the world need to see

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Pain Points

  • Wants to lead a more sustainable lifestyle but has no idea how or where to start

  • Sustainable products tend to be more expensive 

  • Unsure how to determine if a product is sustainable

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