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Persona
Curious Chris
I am a 3rd year Banking & Finance student at Singapore Polytechnic! I want to become financially independent in the future after I graduate from a local university. Although I enjoy playing video games and hanging out with my friends, I always remember to prioritize my schoolwork. I've been hearing a lot recently about the effects of climate change, which worries me. 😔
I wonder how I can integrate sustainability into my daily life.
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Goals
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Wants to go to university
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Wants to travel the world one day
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To eventually be financially-savvy
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Intends to incorporate sustainability in his lifestyle
Concerns
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Does not live a sustainable lifestyle but would like to incorporate sustainability to improve his livelihood
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How climate change will affect livelihood
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Lives on a budget since he’s still young with no constant stream of income
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What will happen to his future if companies and big players do not do something to be more sustainable and greener
Motivations
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Be healthy and maintain livelihood
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Discounts and offers
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Likes the idea of supporting a good cause
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Making a difference in the world, being the change which the world need to see
Pain Points
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Wants to lead a more sustainable lifestyle but has no idea how or where to start
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Sustainable products tend to be more expensive
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Unsure how to determine if a product is sustainable